Paul Rand
Graphic designer behind iconic company logos.
Their Story
Paul Rand was an American graphic designer best known for creating simple, memorable logos for major companies, including IBM and UPS. He helped bring modern design ideas to American advertising and business. He believed a great logo should be simple, clear, and lasting.
Era
1900s
Field
Graphic Design
Paul Rand
Graphic designer behind iconic company logos.
Art · Graphic Design · 1900s
Their Story
Paul Rand was an American graphic designer best known for creating simple, memorable logos for major companies, including IBM and UPS. He helped bring modern design ideas to American advertising and business. He believed a great logo should be simple, clear, and lasting.
Key Innovation
Designed clean, timeless corporate logos that shaped modern brand identity.
Why It Matters Today
His logos show students how simple shapes and smart choices can make a brand instantly recognizable.
Learn More
- Wikipedia: https://en.wikipedia.org/wiki/Paul_Rand
Wilkinson STEM Education Foundation · 251 American Innovators · wilkinsonstemfoundation.org
